Teleda is the ancient name of Telavi, the center of grape cultivation and wine making in Georgia, the location of winery and vineyard. The center of the brand means that all wine is produced only in the high quality old vineyard, which has a deep, low yield but rich mineral content, so all the wine is excellent and complex. It is brewed wine of traditional pottery for thousands of years of history, carrying the unique cultural heritage.

Borjgali is the symbol of the Georgian language with seven wings of the sun above the tree of life in Christianity, and it is also related to the eternal symbol in the Mesopotamia language. Often depicted in the circle that symbolizes the universe. The root of this tree is in the past. Its palm like branches extend to the future. The tree itself represents the continuity between past, present and future. Borjgali is often placed above trees, which symbolizes the sun, eternal movement and life.